Tree of Tea
Premium Brand for Organic Loose-Leaf Teas & Accessories
Category Expansion · Brand Evolution · Product Portfolio Building
With Tree of Tea, we created a sister brand to mymuesli focused on high-quality, organic loose-leaf teas.
Key achievements:
- Shaped the brand identity and guided its evolution over time
- Built a diverse tea portfolio, including seasonal editions and matching accessories
- Ensured strong cross-brand synergy with mymuesli across campaigns, packaging and storytelling
- Helped Tree of Tea become a distinctive brand in its own right with loyal customers
