Nilk

Brand for Plant-Based Milk Alternatives

Brand Creation | Product Development | Go-to-Market Strategy

I developed Nilk from the ground up – a bold, playful brand dedicated to plant-based milk alternatives that would perfectly meet the needs of mymuesli customers.

Key achievements:

• Created the brand strategy, tone of voice, name, and visual identity
• Led the full product development from formulation to packaging design
• Built the business case, defined the category strategy and managed the go-to-market process
• Successfully positioned Nilk as a vibrant, modern alternative in a competitive segment