Imagine

Premium Brand for Vegan Chocolate

Brand & Product Innovation · Category Development

Imagine was launched to explore the high-end vegan chocolate space – a new category that we thought matches the preferences of our mymuesli customers perfectly.

Key achievements:

• Defined the brand positioning, name, and design direction
• Managed the end-to-end product development, from sourcing ingredients to final packaging
• Introduced a new premium snacking category for the company
• Delivered a brand experience that blends indulgence with conscious enjoyment