Freda

Premium Brand for Frozen Convenience Food such as Pizza and Pasta

Brand Creation · Strategic Positioning · Full Brand Platform

My Role:

Developed brand name, slogan ("Fantastic Frozen Food") and full brand platform
Defined mission, vision, brand core, tone of voice and target audiences
Created a unique positioning for Freda as the #1 premium DTC frozen food brand in Germany
Built the strategic foundation for all future brand communication and product development